חומר רקע
Technology in Society 67 (2021) 101732
Available online 14 September 2021
0160-791X/© 2021 The Author(s). Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
The future of labor unions in the age of automation and at the dawn of AI
Gadi Nissim a,1, Tomer Simon b,*,1
a Ruppin Academic Center, Israel
b Tel Aviv University, Israel
A R T I C L E I N F O
Keywords:
Automation
Artificial intelligence
Future of work
Unions
A B S T R A C T
The COVID-19 crisis has accelerated an already-ongoing process of massive digitalization in economic produc
tion and services. AI and robotics are getting, for the first time, autonomous and self-learning, with human-like
capabilities. The discussion about digitalization and the future of work has become even more imperative. So far,
labor unions were the leading institutions representing employees. However, the rising possibility of human
substitution by intelligent machines puts in question the feasibility of labor unions’ policies. This development
undermines their traditional power sources, which depend on the membership of masses of paid workers and on
their ability to stop production. In this context, this paper aims to discuss the challenges confronting unions in
capitalist democracies. Most scholarly literature on labor relations has embraced the assumption that the digital
revolution will eventually bring new, better jobs. We suggest considering an alternative scenario, namely, a
digital revolution that causes mass replacement of human workers and structural, technological unemployment,
which might expand our point of view, particularly for designing public policy. We suggest that unions now have
two crucial roles. The first is to safeguard workers’ rights and interests in the transition from an economy based
on paid labor to an economy based on automated-autonomous production; and second, they should transform
their primary calling from representing employees to representing the social rights of all citizens, and particu
larly the material interests of lay people.
1. Introduction
The world has been traversing a global health crisis that has forced
governments everywhere to take unprecedented actions in an attempt to
stop the spread of the SARS-CoV-2 virus (COVID-19 or coronavirus) and
its variants. These actions have included closing borders to ground and
air travel, closing schools and universities, shopping malls, production
and manufacturing facilities, and requiring people to practice social
distancing and undergo quarantines and full lockdowns. Companies in
numerous countries have been required to change their work procedures
to safeguard the health of their employees, which has led to remote
work, often from home. Although many hi-tech companies previously
allowed employees to work from home occasionally, it was extremely
rare to find companies that operated fully and continuously in this
mode.
Companies are not the only entities modifying how they operate;
educational institutions also closed their campuses and shifted to remote
learning. The entire global healthcare sector changed, as doctors and
nurses were forced to protect themselves and to provide remote-
healthcare services to people infected with Covid-19 and those in
quarantine. This abrupt change has forced organizations to adapt and
create ways for their employees and students to continue to work and
learn. The coronavirus crisis has significantly accelerated the adoption
of digital technologies to allow “remote life” en masse (i.e., working,
learning, and interacting using online technologies) so that people can
continue to work, meet, communicate, collaborate, learn, and access
information. Organizations are experiencing an extremely rapid digital
transformation through the adoption and implementation of advanced
technologies. The accelerated pace of implementing digital technologies
and allowing different modes of work has also advanced the “future of
work” more rapidly than anticipated. These changes have attracted the
attention of many scholars, analysts, and influencers. In this context, this
article focuses on how labor unions are being affected by this accelerated
transition in the workplace.
Taking a broad view of the multiple measures that governments and
employers have undertaken to cope during the COVID-19 pandemic,
* Corresponding author. Tel Aviv University, Address: 13 Arazim St., Mevaseret Zion, Israel.
E-mail address: [email protected] (T. Simon).
1 Both authors contributed equally to this work.
Contents lists available at ScienceDirect
Technology in Society
journal homepage: www.elsevier.com/locate/techsoc
https://doi.org/10.1016/j.techsoc.2021.101732
Received 6 August 2020; Received in revised form 2 September 2021; Accepted 4 September 2021
Technology in Society 67 (2021) 101732
2
four clear observations can be made. The first is that digital technology
enables more tasks to be done with less human labor. The second is that
digital platforms may offer people the opportunity to work and earn
money, but often do not provide them with material security, job se
curity, or the fulfillment that many traditional jobs gave them. The third
is that massive structural-technological unemployment is not a dysto
pian vision, but a reasonable expectation. The fourth is that govern
ments will take on the crucial role in guaranteeing the material security
of citizens, which means that we cannot solely rely on market logic, but
need to embed it within a social rationale.
In this context, we wish to discuss the role of unions. They were a key
institutional player of the political-economic order that ripened in the
developed countries between the mid-1940s and the mid-1970s. At that
time, they represented large segments of the workforce and covered
many workers under collective agreements. They provided welfare
services and had a significant impact on macro social-economic policy.
In fact, they were part of the organization of capitalism [1]. However,
since the late-1970s unions have played a minor role in the post-Fordist
and neoliberal order. Union density2 has dramatically declined in most
countries [2]. Unions were constricted by business corporations and
restricted by governmental policies. They were not relevant to emerging
branches of the economy, such as hi-tech and others. They lost power
and resources, and therefore were not able to provide their members
with benefits and services, as they had done previously [3]; pp. 6–13).
Since the global economic crisis of 2008 and the rise of more techno
logically sophisticated modes of employment, the question of the role to
be played by unions has re-emerged, particularly as the vulnerability of
large populations of working people becomes evident [4]; pp. 25–29).
The extensive scholarly writing on digital technology and the labor
market in fields of labor studies, sociology, and labor law has focused on
platform capitalism and how it is intertwined with the gig economy. The
gig economy is perceived as the next evolution in the labor market and is
expected to be a transitional phase, or a type of “grace period,” from the
current economy to a fully digitalized economy. However, the COVID-19
pandemic and the accompanying social distancing requirements heavily
affected the gig economy [5], which is based on interpersonal in
teractions mediated by a digital platform. For example, ride-sharing
platforms such as Uber and Lyft have experienced a drastic decrease
in use [6]. In some countries, ride-sharing platforms have ceased oper
ations altogether to help stop the spread of the coronavirus [7], and
some governments have banned ride-sharing [8]. The COVID-19 crisis
has highlighted the risks and insecurities for those who work via gig
platforms and rely on them as their main source of income [9,10].
However, some gig economy platforms have been experiencing a sig
nificant increase in the demand for work and employees. For example,
the social distancing measures and the mass closure of businesses have
forced people to use delivery services on a massive scale [11].
It would appear, then, that the prospects of the gig economy are more
limited than what was heretofore assumed. However, the COVID-19
crisis has had another, much more dramatic effect, in the form of
massive job loss, layoffs, and unpaid leaves for millions of people around
the world [12]. Retail, hotels and hospitality, airlines, travel and
tourism, sporting events, restaurants, theaters, and concerts are all
sectors that have been heavily affected [13,14]. The US has experienced
the highest rates of job loss since 1948, a rate 50% higher than during
the 2008 financial crisis [15,16]. These massive layoffs exerted enor
mous stress on governments. This was especially apparent in the un
employment and welfare agencies that had to handle unprecedented
numbers of requests in a very short time [17]. Given the need to
maintain strict social distancing, governments were also quickly
adopting and implementing digital tools and solutions to be able to
continue to function and support their citizens during this time of crisis.
Major crises have long been powerful forces for change and have
accelerated innovation and the creation and adoption of new technol
ogies and ways to work. Following the 2008 financial crisis, the pro
fessional world experienced a resurgence of the gig economy, driven
globally by digital platforms such as Airbnb and Uber. The coronavirus
crisis may also be the harbinger of fast-paced changes, driven by digital
technologies, that will affect all aspects of our lives. The current mode of
so-called “remote living” may become the new norm for numerous or
ganizations worldwide, even after the coronavirus crisis has ended.
The combination of massive layoffs, the inability of workers to access
their workplaces, and the augmentation and replacement of human
labor by digital technologies, especially Artificial Intelligence (AI),
imply that the current changes in the labor market may not be tempo
rary, but rather a prologue of a deeper transformation that might force
masses of people to take up nonstandard jobs or face unemployment.
The digital age has arrived faster than expected and is accelerating, and
the result will be the mass replacement of human labor by automated
labor.
Traditionally, unions have been the main institutions that repre
sented workers. How can unions stay relevant in this new context? What
can they contribute in this new era, which may be characterized by a
continuous reduction of their membership? These are the main ques
tions addressed herein.
2. Goals and underlying assumptions
Before developing the discussion, there is a need to state our as
sumptions and points of departure for this article:
• The goal of the present paper is to discuss two significant upcoming
challenges that will confront unions in capitalist democracies and
post-industrial societies. The first is the role of unions in the transi
tion from an economy based on paid labor to an economy based on
automated production. The second is unions’ new vision regarding
how to position themselves, as the jobless economy becomes a
reality.
• The labor market scenario we present here is the most radical and
remains under debate. However, we believe that unions must be
prepared for it. Scholars do not necessarily agree about the extent of
the future transformation of work, but a broad consensus exists that
the change will be transformative [18].3
• AI is unlike previous technological breakthroughs in that it in
troduces autonomy and autonomous capabilities, using hardware
and software, that were not possible before.
3. Methods
The purpose of this paper is to substantiate the aforementioned goals
as we analyze the issue of job automation and its impact on the labor
market. This is achieved through the integration of two research
methodologies – intuitive logics, which is a branch of scenario planning,
and a rigorous literature review of the contextual environment in times
of disruption and change.
Scenario planning methods are designed to achieve the following
objectives: “1) enhancing the understanding of the causal processes,
connections and logical sequences underlying events - thus uncovering
how a future state of the world may unfold; 2) challenging the con
ventional thinking and the common perceptions in organizations; and
therefore - 3) improving decision making-making process in those
2 Union density is calculated as the rate of workers of the total workforce who
are registered members of a trade union, as well as the total rate of workers who
are covered by collective agreements signed by unions.
3 Given the new developments in the field of AI and automation, we do not
refer here to literature about these technologies that were published prior to
2013, which is when the current debate about these issues was launched by
Ref. [18].
G. Nissim and T. Simon
Technology in Society 67 (2021) 101732
3
organizations” [19]; p. 633; [20].
We use the intuitive logics method as described by Wright et al. [19]
to refute the long-held assumptions regarding the impact of advanced
technology (AI and robotics) on jobs and on the labor market. The
intuitive logics method is useful in situations in which past experiences
are discontinued or disrupted, and “as a way of exploring alternative
futures … in situations of extreme uncertainty when analytic and
developmental approaches fail to capture the full range of possibilities”
[21]; p. 505).
In this paper the intuitive logics is also used to perform a kind of
“wind tunneling” testing to our main claim, and to introduce a new
agenda and how it may materialize in the near and long-term future
[22].
4. The prolonged discussion about technological progress and
its social implications
Any discussion about the implications of automation and AI for
production and service processes must begin with a broad discussion of
the impact of technological innovations on economic progress, and why
the implications of the current breakthroughs are revolutionary.
The debate about the implications of technological innovations on
the labor market is not new. Early in 1930, the notable economist John
Maynard Keynes wrote about the economic and social conditions a
century ahead of his time, and the road to get there. Keynes claimed that
the modern world, since the early days of the first industrial revolution,
was accompanied by pessimistic visions of the future. The fear of dire
consequences of economic development led to two radical movements:
the reactionaries who wished to halt progress by avoiding any active
measures to improve the economy, and the revolutionaries who saw no
alternative but violent action to transform society. Unlike these voices,
Keynes envisioned an optimistic yet realistic future. He saw the eco
nomic and social problems of his times not as pathologies but as
“growing pains of over-rapid changes” [23] [1930], p. 358). Keynes
stated that capital accumulation and technological leaps would enable a
level of production high above what the growing population could
consume. He also predicted that advanced technology would make part
of the human workforce redundant. However, he stated that would not
be a problem, as people would work fewer hours and they would work
for the sake of their well-being, not their material security.
The debate about technological leaps and the future of society re-
emerged in the 1960s when growing automation led to optimistic
views of new possibilities that freed workers from their routine jobs,
while concerns were also raised regarding workers’ health, structural
unemployment, and other issues. One possible solution was automation
funds, which were to be jointly administered by unions and employers to
support workers during this transition [24]. David Ben Gurion, the
founding father of the modern State of Israel, wrote the following in
December 1969 (translated from the Hebrew): “… advanced technolo
gies … will enable only one worker that is using cutting-edge techno
logical tools to perform the work that now requires ten workers or more.
And in my opinion, it demands a complete revolution in all occupations,
and it depends on the government,” [25].
Based on the literature and data that we examined, we claim that the
dramatic technological advancement of the present times will neces
sarily lead to an extensive change, accompanied by two kinds of strains –
temporary strains, which characterize the transition phase from the
current economy into a completely digital economy, and structural
strains that refer to endemic, permanent, social problems that the digital
economy is likely to bring about. Each type requires different
interventions.
5. What is a job and how can it be automated?
Understanding the scope of this revolution and the interventions we
suggest requires an in-depth account of job automation. A common
approach to this issue is first to understand the types of tasks people do
for each job and to divide them into a sequence of actions, and then to
estimate the level of automation that could be applied to each task [26].
Usually, a person’s job combines different types of tasks, so, as Gibbs
[27] stated, “the effect of technology on job design rests on a
substitute-complement continuum.” Therefore, the concept of automa
tion may be applied to an entire job or only to specific tasks within that
job, whether it is done at home or in the workplace [28,29].
An unprecedented number of jobs are under threat of being made
obsolete by technologies, including many skilled and non-manual jobs
that were previously considered to be immune [30]. Such tasks include
both routine and non-routine activities4 (Fig. 1). Until now, human labor
has most often been replaced for routine tasks (physical or cognitive),
which are more easily automated. But recently, human labor has begun
to be replaced by rapidly advancing AI technologies, including for
non-routine tasks (social and abstract), which have heretofore been
perceived as harder to automate [27,31–33].
Today, the evidence more strongly supports the replacement thesis.
The current development of automation is revolutionary due to its
potentially extraordinary scope. Automation now encompasses not only
routine tasks (physical and cognitive) but also non-routine tasks, so that
many tasks and activities can be accomplished with minimal human
intervention or supervision [29].
The major driver of automation is the rise of new computer hardware
enabling the treatment of enormous amounts of data, which opened the
gates to AI and machines that can learn algorithms [28]. Today,
AI-enabled hardware allows robots to have delicate and much safer in
teractions with humans when operating alongside them [26]. Service
(social) robots, for example, such as personal-care robots, operate
side-by-side with humans. Hospitals around the world have started
deploying and using robots to provide remote care and treatment to
coronavirus patients, which enabled continuity of care while protecting
the medical and public healthcare staff [34]. Robots of this type have a
real chance of further evolving into largely autonomous machines that
will gradually replace human labor. Or, in the words of Autor and Sal
omon [35]; the new automation technologies are “labor displacing”
because they “reduce labor’s share of aggregate output.”
Fig. 1. Types of tasks in a job.
4 In this article we choose to conduct the discussion on a task level,
addressing whether it is routine or non-routine, rather than on a profession
level as done by Eden and Gaggel [110], p. 8) because no profession is purely
non-routine or routine.
G. Nissim and T. Simon
Technology in Society 67 (2021) 101732
4
6. Understanding the revolutionary transformation
Advanced economies are currently undergoing a massive wave of
technological change that may usher in major social implications. To
day’s economy is experiencing what is known as the fourth industrial
revolution, which began in 2013. This revolution is characterized by the
use of advanced technologies involving AI, robotics, and the internet of
things to automate tasks and jobs. The machines (hardware and/or
software based) are becoming, for the first time, autonomous and able to
learn.
Prior to 2013, and contrary to previous waves of technological
innovation in which technology was envisioned as augmenting people,
the aim of the new technologies was to replace people [26]. Since 2013,
the newest technologies can offer new “superhuman” capabilities that
improve productivity, efficiency, and flexibility beyond what humans
are capable of doing [26,36,37]. The conclusion is that more human
workers are replaceable, and hence we are facing a much greater chal
lenge than retraining the workforce to adapt to new production pro
cesses [38]. We are facing a massive structural-technological
unemployment: “this time new emerging jobs might not be able to
compensate jobs endangered by the new technology” [28].
Some recent papers reject the scenario of massive job replacement by
automation, and claim that augmentation is much more likely [35,39].
However, we should be skeptical about these studies because their data
were acquired prior to 2007, an era in which AI technology was not
available for industrial use and robots were much simpler than today
[40].5
7. Predictions regarding job automation
So far, we have discussed two opposing predictions regarding the
effect of automation on jobs: replacement and augmentation. The
replacement thesis broadly predicts “the collapse of the ‘full employ
ment’ norm to which all developed economies have become accus
tomed” [30]; p. 12). The augmentation thesis leads to a more moderate
prediction: “we are likely to face substantial turbulence as careers and
industries are disrupted all across the economy before the hoped-for
‘new jobs’ emerge in sufficient numbers” (p. 11).
These opposing predictions have prompted abundant research
assessing the relative probability of human replacement or augmenta
tion by automation. These studies refer to the entire labor market, or
specific branches or occupations within. In 2013, Frey and Osborne
published the first comprehensive report on the potential and proba
bility of the automation of more than 700 different jobs [18]. Brandes
and Wattenhofer [28] extended their work by analyzing the tasks that
comprise each job and calculating the probability of automation of
each.6 By using O*Net historical data for the period 2001–2015, re
searchers showed that jobs with a high probability of automation had
already started showing a decrease in demand for employment during
this time [28,41]. This was also validated on a national level, albeit with
local variabilities [42,43].
Whereas these two reports provide a high-level overview of the po
tential of automation, other studies have focused on specific domains
and industries. Mass production industries are clearly the most inclined
to be automated, and their workers are more likely to be replaced by AI-
driven industrial robots [44]. The oil and gas industry have started
adopting advanced automation technologies that reduce the need for
human labor on ocean rigs [45]. Occupations that require enormous
amounts of information to be performed (knowledge workers) have a
high potential for improved efficiency by using AI, which would allow
the automation of major routine processes [46]. In the medical and
clinical domains, for instance, AI and robotics may automate the diag
nosis, screening, and even counseling procedures. The US FDA has
already approved more than 64 AI technologies to augment physicians’
work [47]. In the medical imaging domain, numerous tasks and tests can
be automated by using AI for image recognition (e.g., for pathological
tests) [46]. As the COVID-19 pandemic spread, AI technologies have
been used to assist and augment the work of public health professionals
and medical doctors for screening and diagnosis [48–50].
Automation and AI will transform other fields, one of which is the
function of governance in organizations, particularly human resources,
where AI and robotics may make the regular management supervision
and guidance of humans redundant and eliminate the need for the
traditional recruiting functions of human resources [51]. Another
domain is the banking industry, which could leverage AI and robotics in
various occupations and roles, starting from the contact-center and
extending to front-desk tellers [52], with predictions that by 2030, 70%
of front-office jobs (tellers, loan officers, customer service etc.) will be
replaced by AI [53].
It appears, then, that automation and AI are certain to have a large
impact of vast scope on multiple sectors and will likely penetrate deeply
into domains that were heretofore considered immune. This will chal
lenge the employment prospects of entire populations.
8. The (ir)relevance of education and training for automation
A common belief is that education, training, and upskilling are a
panacea against the threat of job loss caused by technological ad
vancements. The assumption is that a higher level of education and
training correlates with a lower probability of long-term unemployment.
According to this view, unskilled and low-skilled workers in industrial
factories are at a higher risk of automation because the routine tasks
they perform are the easiest to program and automate by software or
robotics [26,54]. In addition, jobs requiring high-level skills are more
complex to automate than jobs requiring middle-level skills [27].
Therefore, those likely to be replaced are those whose jobs require
middle-level skills (such as knowledge workers and service sector
workers) [55]. Other research shows that skill level correlates positively
with the level of education required for a job but negatively with the
probability of its automation. For example, jobs that require pre-training
(e.g., an apprenticeship) have a lower likelihood of automation than jobs
that require on-the-job training [28].
The relevance of training also pertains to the types of workers and
their skills, not just the type of jobs. Sorgner [31] showed that people
who work in high-risk jobs or low-risk jobs are more likely to acquire
new skills and training than those working in medium-risk jobs. The
former group takes these steps as a self-preservation action to reduce the
likelihood of them being replaced by automation. Workers with low-risk
jobs possess the soft skills that are harder to automate and more
important for innovation (e.g., creativity, abstract thinking; see Fig. 2)
[33]. Furthermore, they are likely to try self-employment and the
entrepreneurial model as well.
To sum up, we still do not know what type of education or training
would best reduce the risk of replacement by automation7 Sorgner [31].
However, we can conclude that jobs with the lowest risk of automation
are those that require skills such as “deductive reasoning, originality,
communication, training, problem-solving, and reading and writing”
[27], as well as teaching employees to collaborate with and work
alongside AI and robotics [33]. Nevertheless, education alone will
probably cease to be the best investment and the key to our social
mobility, as it was in the twentieth century [56]; pp. 153–168).
5 Therefore, in this article we covered only papers relating to job and work
automation that were published after 2013.
6 They did this by calculating the percentage of work each task comprises
within a job (task share). They also used other properties (metadata) of specific
jobs to calculate their probability of being automated.
7 Sorgner’s contention about the uncertain prospects of education is also
supported by the research of [32].
G. Nissim and T. Simon
Technology in Society 67 (2021) 101732
5
9. Social implications of automation
Structural-technological unemployment is a permanent condition of
a labor market that does not provide enough jobs to meet the demand,
due to advanced technology that makes human labor redundant [56];
pp.112-131). Structural unemployment may undermine advanced so
cieties, since work has been a key institution of modern society from the
outset. Not only has work provided for material subsistence, it has also
defined the modern human psyche [57]; pp. 677–680). According to
deprivation theory, employment is not only essential as a source of in
come and subsistence but also for its psychological and social functions,
such as a sense of purpose, identity, social status, and for maintaining
social relationships [58,59] [1933]; [60]. Jahoda [60] articulated the
five functions that jobs serve for our social existence: “First, employment
imposes a time structure on the waking day; second, employment im
plies regularly shared experiences and contacts with people outside the
nuclear family; third, employment links individuals to goals and pur
poses that transcend their own; fourth, employment defines aspects of
personal status and identity; and finally, employment enforces activity,”
[60]; p. 188).
Hence, mass loss of jobs might have various effects on individuals
and society as a whole. First and foremost, automation might push social
mobility downward, meaning that people would either be demoted in
their current workplace or moved to lower-level jobs in a different in
dustry (Fig. 2) [31]. Moreover, displaced workers may find that
retraining, re-skilling, and re-educating themselves to enter new in
dustries require time and money, which might prove too costly for them
[51]. The risk of job loss may also cause increased physical and mental
health issues [61], loss of self-esteem and loss of confidence in their
professional aptitude [62], as well as degraded family relationships and
even family breakups [63,64]. People who lose their job due to tech
nological advancement might also experience difficulties in maintaining
their social status and self-value as their assets and finances decline [51].
Furthermore, the hope that they will find alternative livelihoods is dis
counted by Sorgner [31]; who finds a significant rise in self-employment
as the result of people who were replaced by automation launching in
dependent
enterprises.
However,
these
businesses
are
not
growth-focused and bring little value in terms of employment, innova
tion, or market value [31].
The effects of automation and AI differ for various demographical
groups, and therefore might intensify social unrest. Generally, techno
logical innovation increases inequalities, because it usually displaces
less-skilled workers and decreases demand for their services [32,51,65].
One outcome of the rising unemployment rates among the middle and
lower classes is growing social and political unrest, which has
manifested itself in the 2016 elections in the US and Brexit in the United
Kingdom [66]; p. 205; [67].
Recently, a group of researchers from the International Monetary
Fund stated that the “arguments for technological optimism do not
work,” meaning that the current wave of automation technologies will
destroy more jobs than it will create [32]. Therefore, we expect high
rates of structural-technological unemployment, which differs signifi
cantly from the familiar short-term frictional or cyclical unemployment
[68]; pp. 4–8). This threat is already being felt around the world, raising
fears, suspicion, and frustrations as the risk of workers losing their jobs
to automation increases [69].
So far, we have demonstrated how AI and robotics may have a major
impact on the future of work and the well-being of future generations. In
order to complete our analysis, we will address the two major forces that
comprise the labor market: employers and unions.
10. The interest of employers to automate jobs
The automation of production and service processes may prevail
because employers have an incentive to do it. Dirican [52] argues that
“companies could achieve more profitability and sustainability only by
following two options: minimizing costs or maximizing value.” Em
ployers’ ultimate objective is to reduce the cost of each task while
increasing output [35]. As automation and AI become prevalent, this
dilemma may disappear because AI and robotics are expected to provide
both cost reduction and increased output in parallel. For instance, the
financial crisis of 2008 accelerated the adoption of new technologies
because organizations were obliged to optimize and re-engineer their
business processes to take part in the digital transformation [52]. The
outcome was demonstrated by Gutelius and Theodore [70]; who found
that the growth of the US economy after the Great Recession of the last
decade skipped over the labor market.
Companies have three main incentives to minimize costs. The first is
to reduce not only the demand for employees who do routine jobs but
also the number of highly skilled employees who receive high wages
[51]. The second incentive is the prospect of reducing costs involved
with the employment cycle, such as searching for and recruiting new
employees, or the shadow costs that stem from the fact that labor costs
are much greater than the actual salary paid to employees [26,27,51].
The third incentive is to reduce costs due to the “malfunctions” and
limitations of their human workers. Although machines may break down
and incur a high cost of maintenance, they never go on strike nor require
any managerial attention, as do human employees [27,51]. Industrial
robots are designed for reliability and durability so that they can work
continuously, 24 h per day, 7 days per week [36].
Automation reduces differences in task execution that occurs with
human workers, thereby removing almost all uncertainty and improving
the final product [27]. According to Qureshi and Syed [71]; the use of
robots can save employers up to 65% in labor costs while keeping their
businesses working continuously without the need to manage human
shifts. They added that robotics plays a major and growing role in the
service sector in fields such as healthcare, where employees who work in
unhealthy environments may be replaced by robots that can perform the
same tasks without incurring the health risks.
We thus conclude that employers are highly motivated by multiple
streams of logic to replace human labor by robotic labor and AI.
11. Are unions an answer?
Employers and employees do not share interests and “this relation
ship is necessarily adversarial” [72]; p. 75). Unions were considered to
be the main guardians of workers’ rights, since the early days of in
dustrial society. Workers have leveraged unionization to increase their
power for negotiating with the employers. The chief goal of the union
movement “is to organize workers for concerted action in support of
their interests to redress the power imbalance between those who
Fig. 2. Implications of automation for human jobs.
G. Nissim and T. Simon
Technology in Society 67 (2021) 101732
6
provide labor and those who control the conditions of its use through
their ownership or management of productive resources.” [72]; p. 75).
This quote reveals three basic assumptions: (1) workers ought to orga
nize to obtain a better bargaining position vis-`a-vis the employer, (2) the
unions’ role is reactive, and (3) workers cannot count solely on the
employers to represent their interests, but must do so independently.
Unions’ basic objectives are representing workers’ economic in
terests and expressing workers’ voices, therefore contributing to the
democratization of work and to allocative justice [3]; pp. 35–57 [73]; p.
646). With time, they have also expanded their engagements to include
social services such as pensions [74] and healthcare. Hence, their ac
tivity affects not only their own membership but also workers as a
whole, as demonstrated by their contribution to the institutionalization
of minimum wage [75]; pp. 289–291). Unions, then, have been more
than an instrumental tool to represent narrow economic interests of
specific groups. They have been a political movement and an institu
tional player influencing the entire economic system. Thus, they could
play a major role in designing the emerging new labor market.
Unions have also demonstrated their ability to respond to deep
economic changes and providing answers for workers. They were strong
as long as they kept pace with economic and institutional developments
and provided solutions for their constituencies. They were especially
successful from the 1930s to the 1970s, as a part of the bargaining
tripartite mechanism together with employers’ associations, backed by
the state. Unions were a key player of a “managed” or “organized”
capitalism [1].
When unions lost their responsiveness, they also lost their relevance.
For example, since the 1970s, unions have failed to adjust to rapid de
velopments such as globalization, the introduction of advanced tech
nologies, the transformation of the labor market [3]; pp. 81–93), or
flexible employment arrangements [76]; pp. 175–177 [3,77,78]; pp.
3–6).
Therefore, unions’ survival depends on their ability adjust to changes
and challenges. Given the prolonged crisis they have been undergoing,
they have been engaging in “revitalization” and “renewal” strategies
since the 1990s.8 These included strategies as recruiting new members,9
organizing workplaces, internal restructuring, building coalitions with
other social movements, partnering with employers [79,80], and
partaking in political action to influence the higher power centers (e.g.,
political parties, legislation, state institutions) [81]; p. 9).10
Nevertheless, such revitalization and renewal strategies are only
designed to address the challenge of nonstandard forms of employment
and of the gig economy. Among them, one can find the cultivation of
common class consciousness among digital workers, the establishment
of a transnational digital workers’ trade union, and using the workers’
presence on the internet to protest against the digital platforms or even
disrupt their operation [82]; pp. 155–156). Additional strategies are
opening unions to self-employed workers (a definition that fits the legal
status of those employed by platforms), establishing a union of
self-employed workers,11 legal support for nonorganized workers,
agenda-setting activities endorsing workers’ rights, and lobbying for
standard and fair employment terms [83].
One may reasonably expect the scholarly literature to discuss the role
of unions in the face of the ongoing and coming revolution, given the
threat of mass unemployment. Unfortunately, this discussion is
completely absent from the literature. In over fifty scientific articles
dealing with automation and how it affects jobs, we found no mention of
the role of unions in dealing with massive structural-technological un
employment. Neither did we find any mention of the way unions cope
with structural-technological employment in specific branches or in
dustries. Interestingly, there is literature about the effects automation
had on labor relations in the 1950s. One case was the Ford Motor
Company, which automated the production process so as to be less
dependent on unionized workers, who might strike. Another example
was the demand of union workers to shorten the workday from eight to
6 h, due to the fear of extensive automation that would reduce the need
for human labor [84]; pp. 112–113). Usually, unions see the effects of
automation and AI as a source of friction, with technology leading to
technological frictional unemployment [56]; pp. 112–131) in which
people remain out of work because they have not acquired the suitable
training to re-enter the technologically changing labor market. Ac
cording to this view, unemployment can be solved by the right training
policy and investment. The current literature about technology’s effect
on unions extensively studies the growth of digital platforms and gig
economy [4,85–87] and the challenge it set for the ability of unions to
organize platforms workers [82,88,89]. The literature also discusses the
way unions can utilize AI, for example using chatbots to reach margin
alized workers [90]. Finally, it covers workers’ attempts to organize
unions within large technology corporations. One of these is Amazon,
especially its warehouses’ workers, who function under strict digital
control and harsh labor conditions [91]. One possibility that has been
ignored in the vast literature about the emerging challenges facing
unions is the likelihood that production and service processes will need a
much smaller workforce.
12. Unions in the transition to a jobless economy
More than ever before, unions need to strengthen their strategic
capacity and reinvent themselves as learning organizations if they want
to remain relevant [92]. Real learning is the ability to destroy limiting
patterns [93], so we suggest that unions should adopt a new paradigm
and expand their mission beyond representing workers to representing
the economic and social rights of all citizens. However, this shift can
only materialize gradually. We will discuss two stages: the near future
and the distant future.
13. The near future
This involves the transition period from the current reality to a future
automated, digital economy. In this phase, digital platforms still rely on
human labor for more sophisticated or routine assignments, and while
automation of other fields is progressing, human labor is still not
completely redundant. The second phase may be an era in which the
economy is widely based on automation and AI, replacing human labor
in many sectors. Even though the manifestation of the second phase is
still uncertain and under debate, we still suggest that union leaders
adopt the most radical scenario as their point of departure. This will
force them to innovate and reevaluate their basic assumptions about
who they represent, what their goals are, and which strategies they
embrace.
In the near future, we recommend that unions adopt the following
seven measures:
1. Developing research: This involves establishing or expanding
specialized research units to study the accelerating changes in the
economy and the course the economy is taking. In unions that
8 “Revitalization” aims to organize previously ignored populations of workers
and rebuild grass-roots social movements. “Renewal” refers to the ways in
which unions creatively rely on their existing capacities and familiar channels
to strengthen their workers’ position in the new context of a globalized and
more competitive economy [111]; p. 443).
9 “The American labor movement is at a watershed. For the first time since
the early years of industrial unionism sixty years ago, there is near-universal
agreement among union leaders that the future of the movement depends on
massive new organizing” [78]; p. 1).
10 An example of how unions have used their capacities to improve worker
conditions is illustrated by Ref. [111]. Danish unions used their long-lasting
partnership with employers and their role in the local governance networks
to improve their workers employability in the context of an unstable global
economy and a liberalization policy.
11 This occurred in France.
G. Nissim and T. Simon
Technology in Society 67 (2021) 101732
7
already have research departments, we recommend that they adopt
methodologies such as futurism and long-term planning, which are
used today by numerous corporations around the world.
2. Onboard technology experts: To develop a deeper and broader
understanding of the possibilities offered by new technologies,
unions should recruit technology experts to their management teams
and not be satisfied with general future scenarios. Recently, this gap
in digital and technological knowledge in corporate boards was
shown to diminish the success of the digital strategy of companies
[94].
3. Support an augmented workforce: Unions should empower
workers in sectors where automation does not completely replace
human labor. Unions should actively map industries and jobs that are
likely to remain dominated by human labor, organize workers who
are currently not organized, strengthen worker status, and improve
working conditions.
4. Advocate for employee health, safety, and privacy in the age of
AI: Unions should represent workers’ rights regarding health, safety,
and ethics at workplaces that are undergoing automation. Workers
that use cutting-edge technologies in the workplace are expected to
lose some, if not all, of their privacy during work because they will be
tracked and monitored by numerous sensors that collect data to
improve and further optimize their work [27]. These complicated
issues will be affected by the digital revolution, and workers cannot
rely on employers or state regulations to safeguard their rights.
5. Join AI consortiums: To be connected to the main players in the AI
field and remain up to date about developments as they occur and
influence such developments, unions should join AI consortiums all
over the world.
6. Managing dignified retirement: Unions must bargain for fair
retirement conditions for employees in workplaces where human
labor is certain to be replaced. In such cases, unions should channel
their bargaining efforts away from hopeless struggles against dis
missals to securing the best retirement compensations for workers
and for their retraining to help them explore other career paths. This
is called “outskilling” and is a new method that companies world
wide have recently started to offer to employees that “don’t have a
future at [the] company” [95].
7. Facilitate re-skilling and upskilling: This involves cooperating
with employers and governments to build upskilling and re-skilling
programs for workers whose jobs are at risk of automation. The
goal is to facilitate their re-assignment into industries and jobs with a
lower risk of automation or to promote their conversion to other
positions with the same employer.
8. Join ethical AI committees– today, organizations leading a wide
implementation of AI into their processes and systems are encour
aged to create ethical AI committees, or to establish ethical AI
framework with their core principles [96]. Ungoverned AI imple
mentation can lead to known issues and risks around bias, fairness,
liability, privacy etc. Corrine Cath [97] wrote that “across the globe,
industry representatives, governments, academics and civil society
are debating” this, however, the only social actor that is not taking
part are the unions. Therefore, their interest is to be part of the
conversation and consideration, while the primary goal is to ensure
that the AI implementation will not harm employees’ rights or dig
nity, and that it will be carried out in an ethical way.
14. The distant future
In the more distant future, when a jobless society may become a
reality, unions can sustain their relevance only by adopting a new vision.
They should transform their primary calling from representing em
ployees to representing the social rights of all citizens.
Thomas Marshall maintained that modern citizenship is based on
three layers of rights. The first is civil rights, which are mainly legal and
secure the freedom of individuals, such as freedom of speech and
religion, the right to own private property, and more. Political rights are
next; these guarantee the ability to elect and be elected to sovereign
institutions where major decisions are taken. Finally, social rights form
the most advanced layer. These endow citizens with material security.
Everyone is entitled to have access to appropriate nutrition, healthcare,
education, transportation, etc. [98]. Historically, political and social
rights, among others, have been achieved because of pressure applied by
worker groups, consisting mainly of organized workers. In Scandinavian
countries, for example, not only have unions played an active role
entrenching these rights, but they have also provided welfare services
such as pensions and unemployment insurance [99,100]. The end of
mass employment may jeopardize these rights.
A jobless society might strip the working class of its structural power
and turn former workers into liabilities in the eyes of employers and
welfare costs in the eyes of governments. Governments are already
pressured by corporations to cut their taxes, and the outcome might
further reduce welfare budgets and widen the already huge inequality
between the social classes [101]. In this context, the role of unions as the
representatives of the material interests of lay people is crucial. They can
organize and mobilize people to support essential solutions to the
problem of material security for citizens. Without this, and with no other
institutional protection, many jobless citizens will be exposed to the
dangers of poverty. In this context, unions should consider shifting their
main efforts from representing employees to representing broad social
movements that champion the following agenda:
• Open unions not only to employees and the self-employed but also to
those who are left out of the labor market.
• Endorsing a broad, holistic, economic perspective—the stake
holders’ approach—which views each economic enterprise as
embedded in the surrounding environment: investors, managers,
workers, consumers, local community, public health, the environ
ment, and more. This approach is an alternative to the dominant
shareholders’ approach, which sees shareholder revenue as the ul
timate goal of the corporation [4,102].
• Unions should pinpoint the human contribution to the economy, as
opposed to the view of workers as liabilities and the concomitant
motivation to cut labor costs by any means possible. In the new
economy, humans will maintain crucial roles such as creating new
ideas that AI can still not implement and addressing the moral as
pects of material life [103]; pp. 1–10).
• The case for a human-centric economic approach could also rein
vigorate the potential role of unions as entrepreneurs. Unions may
initiate new forms of ventures that fit into the new economy and
enhance it. This trend worked well in the early days of the Israeli
Histadrut (General Organization of Workers in Israel) [104] and in
the Ghent System, in which unions operated the system of unem
ployment insurance [100]. This can also be traced to other move
ments (e.g., the Austrian Marxism or British Fabian movement),
which were reformist rather than radical, and strove to build eco
nomic institutions embedded with human and social aspects [105,
106].
• Function as lobbyists and lead the way for Universal Basic Income
(UBI) [107]; pp. 35–37 [108]; or for other means that could secure
the material needs of the citizenry. As elaborated above, numerous
obstacles must be overcome before there is any hope that UBI will be
implemented. A prime impediment is the question of financing UBI
once most people no longer work and thus would pay no income tax.
Recently, researchers from the International Monetary Fund stated
that taxing capital to pay the UBI of workers would be extremely
challenging because it would negatively affect the high returns of
corporations on automation technologies [32].
• In addition to endorsing UBI, unions should consider amplifying
other activities of universal benefit, some of which they have already
engaged in, such as minimum wage, pensions, and public healthcare.
This need for benefits to be spread equitably throughout the entire
G. Nissim and T. Simon
Technology in Society 67 (2021) 101732
8
society is also apparent in the current COVID-19 crisis, as demon
strated by the call of the International Trade Union Confederation
and the OECD Unions Advisory Committee for the G20 countries to
support all workers, regardless of their employment status, including
those in the informal economy, in the following ways: “paid sick
leave from day one; wage/income protection; managed reduction of
hours where necessary, government support to maximize income
security; mortgage, rent and loan relief; universal social protection
and free access to healthcare; and childcare support for frontline
workers in health, supermarkets, pharmacies and other vital areas”
[109]. The return to activities pertaining to public policy and social
rights may create an incentive for lay citizens to join unions, even if
they are unemployed, self-employed, or temporarily employed.
Thus, at the dawn of the automation and AI revolution, unions have a
new calling. They should stop trying to put out fires and, instead
embrace a proactive, strategic approach [92]; pp. 194–195). Further
research is needed to develop each of the steps outlined herein, to
analyze future scenarios in specific branches of the economy, and to
analyze how these scenarios might affect employees and their repre
sentative unions.
Declaration of competing interest
There are no conflicts of interests for any of the authors.
Acknowledgement
No financial support was provided.
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Gadi Nissim, Ph.D., is a Sociologist and an Anthropologist, senior faculty member in the
Department of Behavioral Sciences at Ruppin Academic Center, Emek Hefer, Israel. He is
also a board member of the Industrial Relations Research Association of Israel. Gadi’s
fields of interest are industrial relations, moral economy and economic ideologies, orga
nized labor, and the transformation of employment arrangements.
Tomer Simon, Ph.D., is a Futurist and Strategist. Today, Tomer is the Chief Scientist of
Microsoft R&D Center in Israel. Previously he was the National Technology Officer for
Microsoft Israel, and before that the futurist and senior director of Academic Research and
Innovation in Amdocs. Tomer brings with him more than 20 years of experience in the
technology and IT worlds, including technology research, software development and
managing and establishing large development centers. Tomer has deep expertise in
designing and leading digital transformations, AI, automation and the future of work.
Today, Tomer works with numerous executives from the defense and private sectors in
building organizational and national level strategies. Tomer is a faculty member in the
Department of Disaster and Emergency Management at Tel Aviv University.
G. Nissim and T. Simon